How to Find Cheap Designer Bags and Purses For Designer Purse Parties

Do you appreciate mold and fun? Provided that this is true, the fashioner satchel party business might be recently the business for you. Offering fashioner satchels at home gatherings is one of the most sizzling patterns nowadays and many individuals are making a decent salary doing it. It’s normal to offer over a thousand dollars in architect totes in a solitary night. When you host your own creator handbag gathering business, you pick the hours you work and how much cash you need to make. In the event that you require somewhat additional cash to take some time off, you can plan a couple of additional tote gatherings to help take care of everything. This is a business you control, not at all like a run of the mill work.

Originator Purse Parties – A Good Holiday Business

Originator satchel gatherings are especially lucrative around the Christmas season. You can hold your own arrangement of occasion satchel gatherings to allow clutch bags online shopping individuals to do their Christmas shopping without battling for a parking space at the shopping center. Everybody benefits! At the point when blessing giving season comes around, you’ll have a prepared supply of fashioner totes to give as endowments. Who wouldn’t value getting a delightful fashioner satchel as a Christmas display?

Modest Designer Bags and Purses – Your Key to Success

The way to achievement in this business is to have an adoration for form, an affection for individuals, and a solid hotspot for shoddy fashioner packs and totes to offer. While you might be enticed to discover discount fashioner satchel sources on the web, be watchful. Most real providers of veritable creator totes don’t publicize on the web and you risk paying excessively or getting architect thump offs. It’s vital not to endanger your great name by offering fake or second rate stock.

Where Can You Find Cheap Designer Bags and Purses?

In spite of the fact that you can discover modest planner sacks and handbags in parts on eBay, it’s hard to decide if the packs are bona fide without inspecting them. In the event that you pick this course to get stock for your architect handbag parties, check input deliberately and ensure you’re managing a prepared dealer that knows their item.

It’s not generally simple to locate a solid provider of shabby creator packs and handbags, however in the event that will construct a long haul business giving fashioner satchel parties, the exertion spent finding genuine providers that will pitch to you at genuine discount costs is justified regardless of the exertion.

Choosing A Perfect Evening Dress

 
With the holidays approaching, its time again, when there will be parties and celebrations everywhere.

It will be fashion all around with the ladies decorating themselves in the best possible manner.

You don’t want to be left alone either.

So, hit the market and purchase some good-looking evening dresses. The market is fully enriched with all kinds of latest and contemporary evening dresses, and you can easily buy some out of them, which would make your presence felt in any party.



It’s a fact that your choice of dress reflects your personality and lifestyle. So, never go for buying an evening dress because of the reason that it is expensive or your fellow friend has just bought it.
It’s better if you buy something that makes you feel comfortable as well as stylish.

 Choosing A Perfect Evening Dress

On reaching the market, one can find plenty of evening dresses by different designers and of various colours, budgets, sizes and types.
Before purchasing, one should think again and again about whether, she would be able to carry that well or not.

For example, if you have just chosen a dress with a lower back, be sure whether you are comfortable with it or not.
If you feel good wearing that dress, then you might just rock the party, but if due to certain reasons you are not able to carry that apparel, that whatever the expense of that dress would be or how good-looking the dress would be, you might just not look good.

One better option for dressing yourself on occasions like Prom night or a New Years Eve is to use a cocktail dress. There are wide ranges of cocktail dresses and one again has to be careful enough before purchasing one for them.

However, a little black dress, personalized with jewelries, high heels and a handbag can make any girl look sexy and stunning.

The fashion industry seems to walk a fine line between exclusivity and a much wider reaching appeal.

Whether it’s through diffusion lines or private VIP events, different aspects provide patrons of the industry with alternate access points.

The exclusivity typically reserved for industry insiders or top tier customers can, at times, be unraveled and intercepted by the mass consumer. With social media, especially, these access points are changing, and the lines of exclusivity blurred.

The global and democratic degree of the recent fashion week in New York begs the question, is fashion week becoming a consumer facing event?Industry people and customers have long been treated as separate audiences.

Industry folk are those who create the objects of desire and decide how, when and where to sell them. They craft the brand’s message from the product’s creation and inception through to the distinct story they use to sell it.

Customers have been the eager recipients of this story; always anxious to get their hands on the new products and make decisions about the brands they spend their dollars with.

Many tools exist to serve each of the audiences.

In store experiences, marketing campaigns and press placements have long been at the disposal of marketers to facilitate the industrial part of the industry, the actual selling of merchandise.

Is Fashion Week Becoming Consumer Facing?

Fashion week, however, has always been a sacred tool of the field, reserved for a select group of insiders, and engineered to appeal to them specifically.



Over time, fashion week has changed dramatically from the somewhat mundane business-minded presentation to the full on event that it is today.

Fashion week, to many industry insiders and onlookers, is now much more than designers showcasing new creations to buyers and press. 

Instead, fashion week has a sense of magic, of arrival and excitement. Attending one of the big runway shows feels as though you are bearing witness to a spectacular display of beauty, style and art that’s engineered to ignite lust, inspire awe and entertain.

As brand Facebook walls are bombarded with backstage footage, and as #nyfw takes over as a trending topic, the fascination of customers with an insider event becomes escalated.

Much of this fascination has to do with the fact that Fashion Week once felt exclusive to customers.
It was a place they weren’t allowed…until now.

Even still, seats at the most coveted shows remain difficult to attain, and seats to any show are still inaccessible to the majority of the population.

But through live streaming, twitter and blogging, anyone around the globe can take a participatory role in fashion week.

And the industry has responded. At nearly every major show, there were bloggers in attendance.
Over thirty-something shows were streamed live on Youtube.com/liverunway, which was even available in a mobile version.

Norma Kamali presented her collection in a fun 3D film that will also serve as a campaign and interactive game for her customers.
Oscar de la Renta crowd-sourced a fashion show in real time on a dedicated Tumblr especially for the event. Even J. Crew joined the line up of the official Mercedes Benz Fashion Week this year.

So is fashion week still intended for the private industry business insider and elite member of the press, or has it become fodder for each brand’s next campaign?

The answer lies, perhaps, in the choices of each designer

Are Street-Style Blogs Going Out of Fashion?

So far, the word on everyone’s lips this fashion season seems to be blogs – or more specifically, street-style blogs, those online repositories that assiduously document the style-conscious and the fashion-savvy.

 Are Street-Style Blogs Going Out of Fashion?

Street-style blogs are nothing new. The grand-papa of this genre, New York Times fashion photographer Bill Cunningham may still prefers the printed medium.

However, the man credited with bringing this genre to the online landscape is Scott Schuman, who, along with his peers (Garance Doré, Yvan Rodic, and Tommy Ton, to name a few) has had a meteoric impact on the fashion industry and its attitude toward the world of digital. Indeed, if in early 2005 the street-style blog was yet to have been conceived, by early 2008 it was common knowledge that “to have one finger on the fashion pulse, you [had] to have the other one on your computer mouse, reading the latest blogs.” (Daily Mail)

The popularity of street-style blogs stems from the direct access they provide in terms of their subjects.

During the major fashion weeks, they offer a glimpse into the real-life style of fashion’s image-makers: the fashion editors and stylists who would otherwise remain behind the scenes to most.
Indeed, over the last few years, fashion weeks in particular have emerged as a sort of a street-style photographic free-for-all, with bloggers able to capture their subjects flamboyantly sauntering from show to show.

The rest of the time, they shine the spotlight on ordinary people who exhibit an extraordinary understanding of color, shape and proportion as they go about their everyday lives.


For the Schumans of the blogging world, street-style has been the launch pad to considerable media influence and financial reward – from advertising campaign commissions to book deals and everything in between.

Certainly, it is easy to understand the appeal for others to start their own street-style blog, having witnessed the big names go from relative unknowns to influencers, revolutionizing the traditional information flow within the industry and gaining respect as image-makers in their own right.

The low-barrier entry to setting up a blog has always made it extremely easy for just about anyone to join in.

However, lately there is no denying that the number of street-style blogs has grown exponentially, prompting many industry insiders to remark that the number of bloggers lurking outside venues during fashion week seems to have gotten out of control.

In the words of one commentator, “what used to be just Bill Cunningham roaming around the streets of New York with a camera [has] morphed into every city [having] twenty amateur style bloggers leaping out of alleys to take pictures of homeless peoples’ outfits.” (Jezebel)

But the effect of this proliferation of street-style bloggers goes further than issues of crowd-control.
From a qualitative standpoint, saying that not all street-style blogs are created equal is a bit of an understatement.

If one approaches the street-style blog as an art form – which it could arguably be – the value of its most renowned characteristic lies in artistic composition and fashion sensibility.
This runs deeper that knowing this season’s trends, and reflects an encyclopedic knowledge of fashion phenomenology and the wider socio-economic context of dress and custom.
This is evident in blogs such as The Sartorialist and Jak and Jil.

Regrettably, not all bloggers employ the same level of critical evaluation and discernment.
For this reason, to many, this genre seems to have degenerated to a platform to promote weirdness for the sake of weirdness, with not much in the way of filter, editing or critical judgment.
Many are fashion students, or fresh out of college, and eager to join the fray of fashion bloggers

The bloggers are not entirely to blame.
Somehow, the multitude of blogs seems to have pressed all the right (wrong?) buttons of a particular type of individual, whose capacity to crank up the kookiness is only second to his desire to be shot by a preying blogger.
In the words of one exasperated fashion journalist, “I am furiously pro eccentricity.
I will fight for the right of my peers to wear whatever they want, the wilder the better [..].
But Fashion Week brings out the faux-weirdos, those for whom the need to dress wacky can be adjusted seasonally, switched on and off.” (The Observer)

One cannot help but question their authenticity and motivation, lending credence to the feeling that this propensity to jump on the street-style blog bandwagon seems to be spurred on by more of a desire for self-promotion than a genuine quest for self-expression.

To many, this self-awareness and contrivance has contributed to diminishing the value of the original medium. The feeling in London this past fashion week is captured by another frustrated fashion journalist, who urges bloggers to “back off, get their cameras out of our faces and really consider what it is they are aiming to achieve – because no one likes content without purpose.” (The Observer)

There is no denying that street-style blogs are now an important part of the online fashion landscape.

However, it remains to be seen whether or not the medium will always remain in fashion.

A Winning Combination in Affordable Couture

Recently re-launched French brand Carven exemplifies those fashion brands predicated on offering a value proposition based on excellence.

As of late, Carven has been taking up more than its fair share of column inches. Originally founded in 1945, the then-waning ex-couture house was acquired in 2008 by businessmen Henri Sebaoun and Marc Sztykman, with the backing of Paris-based private equity firm Turenne Capital.

Together, they set in motion what can only be lauded as an extremely successful re-brand.
Designer Guillaume Henri, previously at Paul Ka and Givenchy, was hired and charged with the task of revitalizing the label. Within three short seasons, Carven’s fresh, easy, insouciant aesthetic has become the talk of the town.

It is Carven’s contemporary price positioning and very democratic approach to fashion that has made the style world bolt upright and take notice.

In fact, what Carven offers is designed specifically to sit within the affordable price-point range – with skirts around $350 and tailored jackets around $900.

Though Carven’s price point is by no means unique, what cause the brand to stand out is how it has managed to retain a first-line standing and a second-line ticket price.
Brands such as Marc by Marc Jacobs and See by Chloe have been creating affordable and seemingly successfully secondary lines for several years.

However, neither escapes the “little sister” labelling and consequently suffers the inevitable juxtaposition against the first line – that “it’s not quite the real deal” feeling.

A Winning Combination in Affordable Couture

Some brands do escape this issue. Miu Miu is unique in that it is perhaps the only “little sister” brand of note that has avoided the unflattering comparison with its “big sister” – in this case, Prada.
However, even brands that seem to do well in this arena have begun to lose faith in the multi-line approach.

In April, Dolce & Gabbana announced a change in strategy in regards to their D&G diffusion line, and it is now due to be completely discontinued by 2012.
While the news left many aghast given the line’s extraordinary fame, the move seems to be consistent with a new-found realization by luxury brands that they are irking consumers with endless tiers of sub-brands.

By contrast, Carven identifies itself as “affordable couture” and its designer is quick to point out that while the aesthetic remains deeply rooted in the brands 1950’s couture archives, the costing is keenly respectful of the modern consumer’s purse. The correct formula, according to Mr Henri, is to follow a guiding principle of subtraction, rather than addition.

In so doing, he is able to avoid putting in zippers, or replacing a silk lining with a polyester one – thus arriving at a $350 “couture” skirt.

Carven’s winning combination has done very well – currently the brand is stocked in 50 countries across 400 independent boutiques and department stores worldwide – and growth has been happening at a double-digit rate.

Sabaoun suggests that the brand’s strength has been in really responding to shoppers’ expectations.

Recently, the Wall Street Journal revealed that several studies indicate that post-recession, wealthy Americans have emerged as very different luxury consumers than in the past.
Compared even to last year, the new luxury customer is more cautious and less trusting, more likely to wait for items to go on sale and generally buying less expensive brands than before.

It has been suggested that perhaps the infamous department store designer price-slash of 2008-2009 is to blame – which, in retrospect, highlighted to consumers the considerable mark-ups applied on traditional luxury fashion and accessories.

Nonetheless, the resulting consumer environment makes fertile ground for brands such as Carven, solidly focused on offering a value-proposition based on excellence.

In the US, Carven has been very well received.

While it is not yet possible to quantify this success, judging from the whirlwind trunk-show tour across Barneys locations nation-wide, it is evident that cornering the American market is important to the French brand.

From a fashion business perspective, Carven’s quick progress requires pause and consideration.

Last Wednesday, speaking at the Reuters Luxury Summit in Paris, Mr Sebaoun suggested this staggering growth spurt might mean contemplating the potential IPO or bringing in external investment in a little over a year.

The next day, the exclusive Chambre Syndacale de la Mode announced Carven among its newest members, which to date accounts for an elite selection of a hundred or so fashion brands.

Back in the spring of last year, Net-A-Porter held a dinner to introduce Carven to London.

The e-tailer’s founder Natalie Massanet gushed about the brand, predicting, “These clothes are going to change your lives.” Certainly, it seems this brand is already changing the fashion game.

Marketing Your Brand: 5 Ways to Better Engage Buyers

As Fashion Week, and the Market Weeks that follow, come to a close, and wholesale executives are busy confirming orders and recapping season sales figures, many managers will be asking themselves how they can build on current season sales in the interim period before next market.

The goal is to ensure that wholesale targets are not only met, but also exceeded come next season. Indeed, the approaching months are an ideal time to start laying the groundwork for future commercial growth.

 Marketing Your Brand: 5 Ways to Better Engage Buyers

The aim is to appropriately engage buyers, communicate to current stockists the desirability of your product range, and convey to potential new stockists the appeal of your brand.  This addresses the two components of a successful campaign; an increase in orders and an expansion in order size.

1. Make time for face-to-face.

First and foremost, whether you are dealing with a current stockist or a potential new account, face time is a must.

The key difference between wholesale and retail selling is in the time span of the transaction.

Since the transactional duration in wholesale is necessarily much longer, (and hopefully, will elicit repeat transactions over future seasons) it makes sense that relationship building is key.

Making time to visit individual stores, or inviting the buyer for coffee to chat about how business is going, shows initiative and interest beyond writing and confirming orders.

This, in turn, will affirm your commitment to a strong, genuine relationship.

2. Make those samples work hard. 

Sample sets are notoriously hot property.
Once wholesale season is over, PR, marketing, production – just about everyone — wants to get their hands on them!
Even if your order book is now closed, if your company set-up allows it, do hold onto some key samples and create an action plan to make them work hard for you.

Current stockists will appreciate your organization of in-store product training events, which, coupled with original incentive schemes, will really enthuse their sales associates to push your brand.

Meanwhile, target new stockists, who might not have had time to see you during market. These individuals might be grateful for another opportunity to view your product, and out of the hectic pace of market, may have more time to dedicate to your collection.

3. Think outside the shoebox. 

Okay, so you didn’t break into that top target account this season.
Nonetheless, your avenues of communication are open, so why not think outside the box and propose some fun initiatives? Your aim is to show the buyer what the upside is to placing an order next season.

Why not propose that your company set up a self-managed pop-up shop for a few weeks, or organize a trunk show, or make a selection of merchandise from stock that the store can possibly take on as sale-or-return? (While I am not normally a proponent of S-O-R, this is one of those occasions where you can use it as a tool to incentivize sales.

Just remember to make sure you set up clear control mechanisms and keep your accounting team in the loop!)

Two final points:

4. Make sure that you know what you’re selling. 

It may sound obvious, but in wholesale you are never actually selling the product itself. Sure, it may seem like it, but in actuality, if your design, production, and marketing teams are doing their jobs, the buyer is already sitting before an alluring product from an attractive brand.

The wholesale team is selling the  “easy sell” for the retailer.
The sale is a certainty: once those sparkly red pumps hit the shop floor, clients will be lining up to make off like Dorothy, clicking their heels all the way to Kansas. 

Moreover, with those sparkly red pumps come all the elements of a great commercial relationship; a reliable delivery, thorough quality control, advantageous trading terms, ease of repeats, and great customer service.

In addition, it is always worth remembering that buyers talk to other buyers – so make sure that your current stockists are super satisfied in their relationship with you! Happy clients will beget more happy clients come next season.

5. Manners, manners, manners. 

I cannot stress enough how important manners and good grammar are to a productive business relationship! A polite, well-structured, and carefully spell-checked introductory email to the buyer of a target new stockist works wonders.

After all, part of a good buyer’s job is to stay current and up-to-date, so he or she will most likely promptly get back to you to learn more about your brand.

Rambling missives that contain a confused message and a fundamental laziness to use spell-check won’t win anyone over.

Fondness for overly familiar salutations, such as “xoxo” or “KR” (abbreviation for “Kind Regards”) also appears as sloppy.

From a manager’s perspective, it may be worthwhile to take the time to draft an introductory sample email that your sales team can refer to, and if need be, set a standard email communication template to ensure all correspondence throughout the company is consistent and polite.

What are You Channeling Today? The Art of Self Expression Through Style

Although it sounds rather spiritual, as if someone (or thing) from another world temporarily overtakes our bodies, personal style can often be about channeling different personas to achieve different looks.

Years ago, it used to be that if you were stylish, you were relegated to wearing the current season’s specific trends, which were precise and somewhat limited.

What are You Channeling Today? The Art of Self Expression Through Style

Today, fashion is much more forgiving in many ways, offering the ability to curate your own costumes to achieve alternate looks on a daily basis.

Romantic, mod, or grunge can all be intertwined and interpreted into relevant and current stylish characters.

Everything from Mad Men to Patricia Fields to Anna Wintour inspire fashion trends and looks, allowing even the simple daily act of dressing to become an adventure in self expression.

Being stylish has never been so much fun.